AOL Search provides 40 million users each month with comprehensive web search enhanced by Google. It also integrates relevant images, videos, audio and news clips – complemented by localized results for shopping and local venues.

For Advertisers, a complete search experience like AOL Search offers an opportunity to create synergy between search and display media to reach the highest converting search users on the web*. Prime branding and direct response opportunities from AOL Search include sponsored links and premium placements on AOL Search, and search query behavioral targeting across AOL Media Networks.

Search represents a critical component of AOL’s end-to-end solution across AOL Media Networks, the country’s largest display advertising network. From branding to direct response, from targeting to search, from advertorials to branded entertainment in original programming, AOL provides highly effective advertising platforms for marketers to build their brands and drive sales.

AOL Search has highest converting users on the Web (*)

*Sources: eMarketer, Search Marketing – Players and Problems, January/February 2007 Comscore Media Metrix

MarketPlace is an AOL branded version of Google AdWords. It provides select Advertisers the opportunity to purchase, and manage AOL search-related advertising directly on AOL Search properties.

Advertisers benefits include greater control over their sponsored links; potentially yielding more effective buys and increasing advertiser ROI.

AOL Search Marketplace sponsored links are currently available to select advertisers. Auction-based, cost-per-click pricing influences position, which is blended with Google results.

Trademark Layer is the most prominent placement on the AOL Search page. It appears upon a search results page for a given trademarked term above both sponsored links and web search results.

Advertiser benefits include protection of a brand’s trademark terms from competitors who purchase related terms.

The Trademark Layer is currently available to select advertisers and is packaged with AOL Search Marketplace and/or AOL Shopping.

Search-Back is AOL’s behavioral-targeting capability based on search query types performed on AOL Search within the last seven days.

Search-Back extends a marketer’s association with a categorical grouping of search terms. It scales reach against search terms by targeting an audience qualified by search terms with display advertising throughout AOL Media Networks.

Search-Back opportunities are currently available against a grouping of search terms tied to categories including Autos, Entertainment, Money & Finance, Travel and more. Search-Back is sold as a complement to any search marketing or display advertising campaign across AOL Media Networks.